Vice President

Sonya Haffey is the Vice President for V Starr Interiors, and has lead the day to day of the firm’s operations for the last 10 years. When she joined the company, Sonya used her extensive experience from previous roles, as partner at Urbanica Group and founder of her own design firm, to transition V Starr Interiors from being exclusively residential to including a strong commercial basis.
Sonya works closely with professional tennis player and the firm’s principal and CEO, Venus Williams, on overseeing projects. The two bring together their strengths to create impactful designs such as those at their first hospitality project, the Intercontinental Hotel in Miami. She and Venus share a signature whimsical outlook and passionate energy, an approach that shines through in the firm’s project which include the tennis lounge at Chicago’s newly reopened Midtown Athletic Club flagship, and the V Suite at the adjoining Hotel at Midtown in Chicago.
Sonya attended Florida State University and, after graduating with a bachelor degree in interior design she furthered her studies abroad in places like London, Paris, Milan and Glasgow. She was licensed two years after entering the design world.
Sonya was born and raised in Florida, and spent time in Brazil with her family, where she was influenced by her aunt’s modern interiors and grandmother’s custom furniture designs. In her youth, Sonya loved going to the theatre and art museums, experiences that helped her pick up a love for abstract art and the world of design.
Outside of work, Sonya is always on the move; she spends time with her four children and husband, and has done extensive volunteer and fundraising work with organizations that include Make-a-Wish, Easter Seals, First Presbyterian of North Palm Beach, Young Life, Little Smiles, Timber Trace Elementary, Habitat for Humanity, Els for Autism, American Lung Association, Juvenile Diabetes Research Foundation, and St. Jude Children’s Hospital.