Weiss Architecture Studio

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Sonya Haffey is the Principal of V Starr and has led the firm since 2009.  When she joined the company, Sonya used her extensive experience from previous roles, as founder of her own design firm, to transition V Starr from being exclusively residential to including a strong commercial basis.

Sonya works with the team, on keeping V Starr running as a well-oiled machine. The team brings together their strengths to create impactful designs such as those at V Starr’s first hospitality project, the Intercontinental Hotel in Miami. Sonya has a signature whimsical outlook and passionate energy, an approach that shines through in the firm’s projects , including the Spa at PGA National Resort in Palm Beach Gardens, Florida, the West Half Lounge overlooking Nationals Park in Washington, DC, a lounge at Chicago’s Midtown Athletic Club flagship, and the V Suite at the adjoining Hotel at Midtown in Chicago in addition to a growing hospitality portfolio with full hotel projects and a host of multi-family properties.   Recently, Sonya worked with her team to create V Starr’s first product collaboration with Wolf-Gordon, The Muse Collection.

Sonya attended Florida State University and, after graduating, studied interior design abroad in places such as London, Paris, Milan and Glasgow. She was licensed two years after entering the design world proving her passion for the field and desire to become a serious professional.

Sonya’s specialties are business development and relationships.   She has a natural talent for space planning that has been proven during her years of experience.



The Architectural Imagination – Harvard University 2020

NCIDQ Qualified Designer 2002

Furniture Design Specialty – Living Divani – Lake Como, Italy 2003

Custom Kitchen Design – Boffi Kitchens, Milan, Italy 2003

BS Interior Design – Florida State University 2000

ID Study Abroad – Florida State University London, Paris, Milan 1999



2022 Florida State University Distinguished Alumni Award

2021 HIP Award – Hospitality Fabric – Muse Collection

2019 Hospitality Design Wave of the Future

2018 HD Gold Key Finalist Best Suite

2018 NEWH Gold Palm Best Guest Room

2018 NEWH Gold Palm Best Spa & Wellness

2007 1st Place Workshop/ Office Design – ASID Design Excellence

2005 1st Place Residence Under 5,000 sq ft – ASID Interior Design Excellence

2003 1st Place Product Design – DCOTA Night of the Stars



Cucina Restaurant: Palm Beach, FL

Okeechobee Steakhouse: West Palm Beach, FL

Callaro’s Steakhouse: Lake Worth, FL

Gigi’s Restaurant: Palm Beach, FL

Jade Ocean Tower: Sunny Isles, FL

Artech Tower: Miami, FL

The Gallery Lounge & Club: Miami, FL

Vista Club Hotel: Orlando, FL



NeoConnect Be Well Series – August 2020

Hospitality Design – May 2020

Interior Design – 2020

Apartment Therapy – November 2019

InspireDesign – October 2019

CN Traveller – October 2019

InspireDesign – August 2019

HD Summit – May 2019

Business of Home – January 2019

InspireDesign – Fall 2018

HD Expo – August 2018

Palm Beach Post – July 2018

Hospitality Design – July 2018

Business of Home – June 2018

Office Insight – May 2018

Hotel Business – May 2018

Hospitality Design – May 2018

Hospitality Trendz – February 2018

Southern Living – 2018

Boutique Design – 2018

The Miami Herald Home & Decor – Dec 24 2006

The Miami Herald Home & Decor – Nov 5 2006

The Palm Beach Post – July 14/15 2006

Miami Home and Decor – Feb 2006

Florida Design, Vol 15 No. 3 – Fall 2005